A Free Mini Course on International Marketing Sales Strategies

Lesson Six
International Marketing Strategies in Adventure

This lesson shows how adventure can create international marketing ideas

This is the sixth lesson in this free Gary Scott mini course on international marketing strategies. This knowledge can help you improve your international marketing ideas that affect your business and investing. This course is not just theory, but shows how business is actually using these international marketing strategies now. If you have not read lessons one through five, use the arrows to back track.

Technological eras and the nature of man will expand markets in adventure as well as nostalgia. We want what we no longer have and our sanitized, rule bound, specialized compartmentalized lives are now pretty safe. We want to take some risks. This is where adventure comes in.

A specific example of how adventure is sued comes by looking at the Orvis catalogue company. Their marketing reeks of adventure though they are mainly selling pretty mundane shirts, jackets, shoes and pants. They have been selling sports clothing and equipment for over 100 years and will stay in business because their catalogues remain so attuned to the times.

One recent catalogue seemed more like an adventure travel book than a clothing catalogue. It featured five pictorial themes,

“The Serengeti Safari, Walking with the Masai”
“Amazonia, Cruise the Amazon and Rio Negro”
“The American West”
“A Celtic Journey”
“Gulf Coast the Bird’s Eye View”.

Pictures included scenery, wildlife, rugged outdoor type people, (a cowboy, African photographer, fly fishing guide, two authors of outdoor books and a tug boat Captain) and was written so well that the readers were easily caught up in the stories. The whole package kept one reading. This catalogue showed international marketing strategies in nature at their best.

Plus of course there were numerous mentions that Orvis is committed to conservation and gives 5% of its pre-tax profit for the conservation of critical fish and wildlife habitat (which sells to the convictions market). Get an Orvis catalogue and use it as a bellwether to gauge the marketing acumen of any business you have or company you might be considering for an investment.

Orvis: Historic Route 7A. Manchester Vt 05254, Tel: 1-800-548-9548 or Orvis.com

Along with adventure there is a growing market for inner peace. Today’s society may be safe physically but it is loaded with mental stress.

International Marketing Strategies in Adventure Use Yoga

A perfect example of how adventure plays into the marketplace is typified in a recent USA Today article entitled “Rafting the stretches boundaries”. The article is accompanied by a woman doing yoga on a cliff deep in the woods overlooking a rushing rapids. The article tells how yoga-whitewater rafting tours are becoming a rage. Six companies now offer yoga-themed trips in terrain as diverse as the Sawtooth Mountains of Idaho to the tropical highlands of Fiji.

Old time values, nostalgia, adventure and inner peace. They are related and international marketing ideas that use adventure sells.

Look for businesses and investments that are in tune and use international marketing ideas in adventure.

Next lesson looks at how markets for inner peace may grow.


The Gary Scott website goals are to provide stimulating ideas and useful resources about international business, overseas investing and global health secrets to help you live a healthier, more affluent and fulfilling life. As part of this process we offer links to our friends and readers and sources of information around the world.

This message’s link for adventure international marketing ideas is Extremetourist.com

This is Australia’s largest online magazine and web community devoted to the active, adventurous and independent traveler

International Marketing Strategies and Ideas

The photo of Victoria Falls above is from Safpar.com/guide.htm an adventure website

International Marketing Strategies and Ideas

Read more at GaryScott.com

International Marketing Ideas On Adventure
was written by Gary Scott October 3, 2000.