A Free Mini Course on International Marketing Sales Strategies

Lesson Four
International Marketing Ideas on Loss

International marketing strategies on loss are important because an interesting aspect of human nature is that people want what they perceive they no longer have. The want what they feel they have lost.

This is the fourth lesson in the Gary Scott mini course on international marketing strategies an it shows why the perception of loss can add extra oomph in your investing and business. If you have not read Lessons #1-3, use the arrows at the top of the page to scroll back.

This knowledge can help you improve your international marketing strategies. I have started a business, www.blueridgecrafts.com so this course is not just theory, but shows how a business is actually using them now.

Think about what people want that they no longer have.

International Marketing Strategies on Loss of Fire

We no longer have the need to sit cozily around a fire. When central heating became perfect, everyone suddenly wanted a fireplace.

International Marketing Strategies on Loss of Nature

We no longer need to go into the woods. Once the road systems in America became perfected so you can drive anywhere on perfectly smooth paved roads, the four wheel drive off-road SUV became the most purchased car in the country.

International Marketing Ideas on Loss of Family

In the western world, families aren’t together so much any more. As families become less united, more moms work, more children become latch key kids and more parents have to travel and be away from home on business. The family room has become one of the most important rooms for selling new houses. Parents need this to show their love of family since they cannot do so in the traditional way.

We market handcrafted wooden wagons this way.

My reckoning is that people hate to see children lose their innocence to the modern, fast paced world and they will want their children (that is my grandson in the picture) and grandkids to have things that reflect what they no longer have, old fashioned values in their toys.

The next lesson look at art and how nostalgia and old time values affect international marketing strategies in this sector.


The Gary Scott website goals are to provide stimulating ideas and useful resources about international business, overseas investing and global health secrets to help you live a healthier, more affluent and fulfilling life. As part of this process we offer links to our friends and readers and sources of information around the world.

This message’s link for international marketing ideas on loss is aarp.org/life/griefandloss/ AARP offers a variety of publications that were developed especially for adults, their families, friends and others to help them cope with loss.

The photo above is from PetLoss.com which shows another way that loss impacts international marketing ideas.

International Marketing Sales Strategies

For more about Gary Scott go to GaryScott.com

International Marketing Ideas on Loss