A Free Mini Course on International Marketing Sales Strategies

Lesson Three
Nostalgic International Marketing Strategies

When I wrote this course, you could buy a house in Quito Ecuador for $2,500. This lesson shows why this made the house a fabulous deal because of nostalgia.

Our friend who was researching Quito property for us found a downtown house on one acre, with a view for $2,500. Here is what he wrote: “Found a place today that is about an acre. Has a 1 room house and a view of the Old City to kill for, and they want $2500. You have to walk up 122 steps to get to it, but that is cheap.”

The reason I was looking at real estate in Old Colonial Quito is because I believe “Old” and “Colonial” are good things to have n tough economic times. This is because old things become more valuable in difficult financial circumstances.

This knowledge can help you use nostalgia in your business and investing.

I started a business during the market downturn of the late 1990s, that offered real estate tours in Old Quito. Colonial Quito is one of the most magnificent pieces of man’s infrastructure that has been almost totally unused and offers a grand Ecuador investment opportunity. You can see why at GaryScott.com

When people are feeling poor they tend to look back at the “Good Old Times”

That business did so well, that Old Quito real estate became expensive when the stock market and Western real estate boomed. So I switched the tours to small Ecuador village real estate.

Markets were booming again. People felt rich. They wanted to get away.

Nostalgia sells well especially in bad creates.  Escape sells well in busy high stress “seemingly affluent times.”

Nostalgic International Marketing Strategies in England

England for example, was going through a tough economic time when this course was written and this spawned an entire industry called “School Disco” that swept the UK. Singers from the 80s were suddenly back in demand. Why? Graduates from the 80s had seen their job market and times turn tough so they have started looking back to the good old times!

Nostalgic International Marketing Strategies From Russia

We saw Nostalgia creeping into the U.S. market at that time as well. For example one catalog company used powerful nostalgic themes when it mailed huge amounts of the Soviet Collection, a glossy 56 page, four color collection of stuff made in Russia (you could buy a genuine Soviet spacesuit for $17,500).

Why the attention to this era?

Apparently when economic times in the U.S. were bad even the cold war era seemed like a “good old time”.

Nostalgic International Marketing Strategies Letter

One reader wrote to me:

“Gary, I have thousands of styles in my business and am well known by wholesalers for having many old and nostalgic styles of jewelry. Sales to  wholesalers and stores are good but sales at our own in-store displays, shows and stores are poor. What seems to be happening is that the customers are spending fewer total dollars and are buying things which are cheaper and which remind them of better times. We sell more ring styles which were popular in the 1960’s and 1970’s to the late teens and early twenties group than to their parents or anyone in between.”

One way to profit from these nostalgic international marketing Strategies is to own things (business-investments-real estate-etc.) related to nostalgia. We’ll look at another interesting aspect of human nature and how it attracts buyers to why colonial property, nostalgia and old time values in tomorrow’s lesson.

Until then may all your nostalgic international marketing Strategies be good.

Gary Scott

Gary and Merri Scott look for nostalgic international marketing Strategies in native market. See why at GaryScott.com

Here is a link for more nostalgic marketing ideas NostalgiaCentral.com

International Marketing Strategies and Strategies

This site shows the power of nostalgic marketing as it offers more than 41,000 original items for sale from current-release theatrical movie posters to lobby cards from the silent era—and just about everything in between.

Combining good international investing with the greatest asset of all, the ability to earn wherever you live, brings everlasting wealth.

This is why we offer our course Tangled Web… How to Have an Internet Business.

A clear mind and healthy body are also a vital assets… plus a second language is a powerful diversification tool.

This is why I am willing to pay you $300 to attend either our Ecuador Super Thinking plus Spanish seminar in September or our North Carolina International Business & Investing seminar in October.  Sign up for either seminar and I will email you our Tangled Web… How to Have an Internet Business Course (offered at $299) free plus I’ll knock an extra dollar off your seminar fee…. to round up the $300 savings.

See details of the two seminars below.

international-investments-seminar

Thomas Fischer teaching at our IBEZ seminar.

Join Merri, Thomas Fischer of JGAM, our webmaster David Cross and me in North Carolina this October and enroll in our emailed course on how to have a web business free.  Save $300.

Learn more about global investing, how to have an international business and diversification in Ecuador at the seminar.

Oct. 9-11 IBEZ North Carolina

Here is an email for a recent seminar delegate: Hello Gary and Merri,  I have wanted to write to tell you how much we enjoyed your IBEZ seminar, and to thank you both for inviting us all into your lovely home for lunch last Sunday.  Merri, again, thank you for taking the time to prepare foods especially for me; they were delicious, and I appreciate your effort!  Thank you for a thoroughly enjoyable, very well done, stimulating seminar.  I came away not only with all the notes provided, but also with many ideas which I plan to begin working on now that we are back home.  Wishing you all the best,

Or join us in Ecuador and learn more about living and retiring in Ecuador.

international-investing

We take delegates on our Ecuador seminars to Otavalo markets.  Many buy enough goods to resell in North America to pay for their entire trip.  Ecuador tiles are one great product attract many international businesses.

Here are comments from one seminar delegate about the followup from our course: Thanks so much.  I have been following the advice in your Multi Currency Course/International Investing monthly and have added selected suggested funds from your lists which are available in my Fidelity IRA.  Even though my transactions are in SMALL amounts for stock and ETFs I am almost back up to the total invested amount prior to the stock market dive of last year.   Your emails have given incentive to keep diversified investments when I know other people are selling out.

Sept. 17-21 Ecuador Super Thinking + Spanish Course
Sept. 23-24 Imbabura Real Estate Tour
Sept. 25-28 Ecuador Coastal Real Estate Tour

October 16-18 Ecuador Southern coastal tour (early sign up before Sept. 1, $499 per person).

Oct. 21-24 Ecuador Import Export Tour

Oct. 25-26 Imbabura Real Estate Tour

Nov. 6-8 IBEZ Ecuador Seminar
Nov. 9-10 Imbabura Real Estate Tour
Nov. 11-14 Ecuador Coastal Real Estate Tour

Attend any two Ecuador seminar or tours in a calendar month…$949 for one.  $1,349 for two.

Attend any three Ecuador courses or tours in a calendar month…$1,199 for one.  $1,799 for two.