A Free Eight Lesson Mini Course
on International Marketing Sales Strategies

Lesson Two
Maslow’s International Marketing Strategies

Maslow’s hierarchy of needs is a theory about human psychology written by Abraham Maslow in the mid 1940s.  This theory is used by many marketing people to understand market focus.

Here is how Maslow’s international marketing strategies can help your business and investing.

This is the second lesson on how to build international marketing Strategies.

I have started a business, BlueRidgeCrafts.com and a study of the marketing we are doing for this site can clarify philosophies on international marketing .

This course is not just theory, but an examination of how a business can actually be developed around Maslow’s theories.

Lesson One showed how economic eras affect marketing. Now let’s see how the nature of humanity affects the same strategies.

The nature of our upcoming economic era and social structure will be as different as the Information Era was from the Industrial Era. This is because each industrial era is impacted by human nature. The way we as individuals react and the way society reacts as a whole alters with each era.

This human reactionary path was described by Abraham Maslow in his “Needs Hierarchy” which states that humans move through six steps in life if given a chance to progress.

Maslow’s International Marketing Strategies

The first step In Maslow’s “Needs Hierarchy” is to take care of one’s physical needs, the second is to gain security. After these two levels the third step focuses on social needs before progressing to the fourth step of acknowledgement and finally to self realization.

Years later Maslow stated that there is perhaps a sixth step he called idealization or the need to find a purpose beyond oneself.

Let’s put this into day-to-day economic terms. A person first makes sure he or she has food, clothing and shelter. If these needs are not fulfilled, not much else matters. If a person is freezing and starving, he is not too concerned what model car you are driving if you stop and offer a ride. If they are hungry enough, they won’t complain about the social aspect social impact of food you offer.

Once the belly is full, the body warm and the larder filled, a person begins to think about how to protect food supply and how to stay warm. When warm, full and secure we start to think about how we look, how we get along with others and how we fit into our society and family.

Then we want to excel, to be special and acknowledged, in our society or family. When we convince others that we are special we become driven to convince ourselves of this fact.

Finally, if we prove ourselves to ourselves, we reach a sixth level of having needs that goes beyond ourselves.

Maslow’s International Marketing Strategies For the Future
Our upcoming society will be dramatically affected by this hierarchy of nature plus seven other facts:

#1: Industrialized society has seen a six times increase in wealth in the last century.

#2: Most of even the incredibly rich are still not satisfied.

#3: Most of the world hasn’t enjoyed this increase in wealth.

#4: Most of the world has become cynical. Few people have confidence in governments, big business, or any institution, even the church.

#5: Modern communications allows most of the world, rich and poor, to see the discrepancies between the rich and poor.

#6: This gap is leading to greater and greater turmoil, hatred and war.

#7: Modern technology allows the poor to more effectively stress their dissatisfaction. (Please note this course was written before 9/11)

This is leading to three trends.

Trend #1: People are looking to older values. This is why nostalgia sells so well. Harley Davidson saw a boom in sales.  Every town had a Golden Oldies radio station.

Yet when the recession of 2008 hit many consumers shifted. More spending went to the first level… food clothing and shelter.  AMMUNITION SALES ROSE… SECURITY.

You can see how I have reflected this in my marketing at Blueridgecrafts.com

The home page says:

“Indigo crests unfold in a lavender dawn that pales into the infinite horizons of morn. Pink rays of sunrise slide over a fading Chestnut barn as craftsmen toil wholesome in the sweet embrace of mountain air. The clean fragrance of wildflower floats on crystal creeks tumbling down ancient hollows and tasting fresh on the tongue.”This is the Blue Ridge, where things are built to last. These mountains are islands forgotten in America’s mad rush south and west. This is the most ancient land mass on earth and old time values still reign. Men and women work in friendly, honest labor with wood and cloth using the traditions of our ancestors amidst the timeless forest and stone. Our privilege is to bring the Blue Ridge to you through time honored, handmade creations of skilled mountain craftspeople. One of a kind toys, quilts, paintings, accessories, picture frames, clothing and artwork, are each individually crafted by proficient, skilled hands and brought to you through the Blue Ridge! Timeless value, personal service and real care is our heritage up here and we have not forgotten. We bring you these old time traditions in a modern world where you are not forgotten. We proudly share the stories of our ancestors and humbly offer their gifts from the past for our lifetimes and generations ahead.”

There will be a shift in in marketing strategy as attitudes shift from our brains to our hearts.”

Shifts in technology and the nature of man make us look at the past with rose colored glasses.

This affects business, and alters buying patterns.

Gary Scott

Combining good international investing with the greatest asset of all, the ability to earn wherever you live, brings everlasting wealth.

This is why we offer our course Tangled Web… How to Have an Internet Business.

A clear mind and healthy body are also a vital assets… plus a second language is a powerful diversification tool.

This is why I am willing to pay you $300 to attend either our Ecuador Super Thinking plus Spanish seminar in September or our North Carolina International Business & Investing seminar in October.  Sign up for either seminar and I will email you our Tangled Web… How to Have an Internet Business Course (offered at $299) free plus I’ll knock an extra dollar off your seminar fee…. to round up the $300 savings.

See details of the two seminar below.

Delegates at our Ecuador seminars and tours enjoy Ecuador music.

Join Merri, Thomas Fischer of JGAM, our webmaster David Cross and me in North Carolina this October and enroll in our emailed course on how to have a web business free.  Save $300.

Learn more about global investing, how to have an international business and diversification in Ecuador at the seminar.

Oct. 9-11 IBEZ North Carolina

Here are comments from one seminar delegate about the way we help: Gary & Merri. My wife and I really enjoyed the IBEZ course in West Jefferson this past July. There was a lot of very interesting information. I will be working with David Cross to help set up an internet site. I have some interesting ideas regarding the flowers.   Thanks again for such a great course.

Sept. 17-21 Ecuador Super Thinking + Spanish Course

Sept. 23-24 Imbabura Real Estate Tour

Sept. 25-28 Ecuador Coastal Real Estate Tour

October 16-18 Ecuador Southern coastal tour (early sign up before Sept. 1, $499 per person).

Oct. 21-24 Ecuador Import Export Tour

Oct. 25-26 Imbabura Real Estate Tour

Nov. 6-8 IBEZ Ecuador Seminar

Nov. 9-10 Imbabura Real Estate Tour

Nov. 11-14 Ecuador Coastal Real Estate Tour

Attend any two Ecuador seminar or tours in a calendar month…$949 for one.  $1,349 for two.

Attend any three Ecuador courses or tours in a calendar month…$1,199 for one.  $1,799 for two.

For more about Gary Scott go to GaryScott.com