| A Free Eight
Lesson Mini Course
on International Marketing Sales Strategies
By
Gary Scott
Lesson Two
Maslow's International Marketing Strategies
Here is how Maslow's international marketing
Strategies can help your business and investing.
This is the second lesson on how to build international
marketing Strategies.
I have started a new business, BlueRidgeCrafts.com
and this course shares philosophies on international marketing Strategies and
examines what we are doing to better understand how these philosophies on international
marketing Strategies have been incorporated at that site. So this course is not
theory, but shows how a business can actually be developed around these international
marketing Strategies theories.
Lesson showed how economic eras affect international
marketing Strategies. Now let's see how the nature of humanity affects international
marketing Strategies as well. The nature of our upcoming economy and social structure
will be as different as the Information Era was from the Industrial Era. This
is because each industrial era is impacted by human nature. The way we as individuals
react and the way society reacts as a whole alters with each era. This human reactionary
path was described by Abraham Maslow in his "Needs Hierarchy" which
states that humans move through six steps in life if given a chance to progress.
Thus we call this lesson Maslow's International Marketing Strategies.
Maslow's International Marketing Strategies
The first step In Maslow's "Needs Hierarchy"
is to take care of one's physical needs, the second is to gain security. After
these two levels the third step focuses on social needs before progressing to
the fourth step of acknowledgement and finally to self realization.
Years later Maslow stated that there is perhaps
a sixth step he called idealization or the need to find a purpose beyond oneself.
Let's put this into day-to-day economic terms.
A person first makes sure he or she has food, clothing and shelter. If these needs
are not fulfilled, not much else matters. If a person is freezing and starving,
he is not too concerned what model car you are driving if you stop and offer a
ride. If they are hungry enough, they won't complain about the social aspect social
impact of food you offer.
Once the belly is full, the body warm and the
larder filled, a person begins to think about how to protect food supply and how
to stay warm. When warm, full and secure we start to think about how we look,
how we get along with others and how we fit into our society and family.
Then we want to excel, to be special and acknowledged,
in our society or family. When we convince others that we are special we become
driven to convince ourselves of this fact.
Finally, if we prove ourselves to ourselves,
we reach a sixth level of having needs that goes beyond ourselves.
Maslow's International Marketing Strategies
For the Future
Our upcoming society will be dramatically affected by this hierarchy of nature
plus seven other facts:
#1: Industrialized society has seen a six times
increase in wealth in the last century.
#2: Most of even the incredibly rich are still
not satisfied.
#3: Most of the world hasn't enjoyed this increase
in wealth.
#4: Most of the world has become cynical. Few
people have confidence in governments, big business, or any institution, even
the church.
#5: Modern communications allows most of the
world, rich and poor, to see the discrepancies between the rich and poor.
#6: This gap is leading to greater and greater
turmoil, hatred and war.
#7: Modern technology allows the poor to more
effectively stress their dissatisfaction. (Please note this course was written
before 9/11)
This is leading to three trends.
Trend #1: People are looking to older values.
This is why nostalgia sells so well. Harley Davidson has seen a boom in sales
and every town has a Golden Oldies radio station. You can see how I have reflected
this in my marketing at Blueridgecrafts.com
The home page says:
"Indigo crests unfold in a lavender
dawn that pales into the infinite horizons of morn. Pink rays of sunrise slide
over a fading Chestnut barn as craftsmen toil wholesome in the sweet embrace of
mountain air. The clean fragrance of wildflower floats on crystal creeks tumbling
down ancient hollows and tasting fresh on the tongue."This is the Blue Ridge,
where things are built to last. These mountains are islands forgotten in America's
mad rush south and west. This is the most ancient land mass on earth and old time
values still reign. Men and women work in friendly, honest labor with wood and
cloth using the traditions of our ancestors amidst the timeless forest and stone.
Our privilege is to bring the Blue Ridge to you through time honored, handmade
creations of skilled mountain craftspeople. One of a kind toys, quilts, paintings,
accessories, picture frames, clothing and artwork, are each individually crafted
by proficient, skilled hands and brought to you through the Blue Ridge! Timeless
value, personal service and real care is our heritage up here and we have not
forgotten. We bring you these old time traditions in a modern world where you
are not forgotten. We proudly share the stories of our ancestors and humbly offer
their gifts from the past for our lifetimes and generations ahead."
There will be a shift in international marketing
Strategies as attitudes shift from our brains to our hearts."
Maslow's International Marketing Strategies
Shift
Shifts in technology and the nature of man make
us look at the past with rose colored glasses. This affects business, and alters
buying patterns. See how in tomorrow's lesson as we learn why there will be a
shift of attitude from our brain to heart and what this will mean to business.
Gary Scott
Gary and Merri Scott look for
marketing Strategies in native market. See why at GaryScott.com
The Gary Scott website goals are to provide
stimulating Strategies and useful resources about international business, overseas
investing and global health secrets to help you live a healthier, more affluent
and fulfilling life. As part of this process we offer links to our friends and
readers and sources of information around the world.
Today's link is Ship.edu
This is the web site of Shippensburg University
and contains information about Maslow provided by George Boeree (pronounced boo-RAY),
professor in the Psychology Department at Shippensburg University, where he teach
personality theories and the history of psychology (among other things). He specializes
in the philosophical side of psychology, and has particular interests in phenomenology,
existential psychology, Buddhism, and moral development.
This is the website of George
Boeree (pronounced boo-RAY), a professor in the Psychology Department at Shippensburg
University. He teach personality theories and the history of psychology (among
other things) and specializes in the philosophical side of psychology, and has
particular interests in phenomenology, existential psychology, Buddhism, and moral
development.
For more about Gary Scott go to GaryScott.com
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