| A Free Mini
Course on International Marketing Sales Strategies
By
Gary Scott
Lesson Three
Nostalgic International Marketing Strategies
When I wrote this course, you could buy a house
in Quito Ecuador for $2,500. This lesson shows why this made the house a fabulous
deal because of nostalgic international marketing Strategies
Our friend who was researching Quito property
for us found a downtown house on one acre, with a view for $2,500. Here is what
he wrote: "Found a place today that is about an acre. Has a 1 room house
and a view of the Old City to kill for, and they want $2500. You have to walk
up 122 steps to get to it, but that is cheap."
This is the third lesson in this course on international
marketing Strategies and shows why colonial property, nostalgia and old time values
have extra appeal in this day and age.
The reason I was looking at real estate in Old
Colonial Quito is because I believe "Old" and "Colonial" are good things to have
to have in tough economic times. The reason is that old things become more valuable
in difficult financial circumstances.
This knowledge can help you create nostalgic
international marketing Strategies that will improve your business and investing.
I have started a business, that offers real
estate tours in Old Quito. Colonial Quito is one of the most magnificent pieces
of man's infrastructure that has been almost totally unused and offers a grand
Ecuador investment opportunity. You can see why at GaryScott.com
I mention this here to explain that this course
is not just theory but shows how a business is actually using these international
marketing Strategies now. If you have not read lessons one and two, you can use
the arrows at the top of this page to back track.
Nostalgia creates good international marketing
Strategies because as the world gets busier, more affluent and stressful we are
led to look at the past through rose colored glasses. As the global economy grows
we can see nostalgia working in the market place all over the world.
Nostalgic International Marketing Strategies
in England
England for example, was going through a tough
economic time when this course was written and this spawned an entire industry
called "School Disco" that swept the UK. Singers from the 80s were suddenly
back in demand. Why? Graduates from the 80s had seen their job market and times
turn tough so they have started looking back to the good old times!
Nostalgic International Marketing Strategies
From Russia
We saw Nostalgia creeping into the U.S. market
at that time as well. For example one catalogue company used powerful nostalgic
international marketing Strategies by mailing huge amounts of the Soviet Collection,
Sovietski.com a glossy
56 page, four color collection of stuff made in Russia (you could buy a genuine
Soviet spacesuit for $17,500).
Why the attention to this era?
Apparently when economic times in the U.S. were
bad even the cold war era seemed like a good old time.
Nostalgic International Marketing Strategies
Letter
One reader wrote to me:
"Gary, I have thousands of styles in my
business and am well known by wholesalers for having many old and nostalgic styles
of jewelry. Sales to
wholesalers and stores are good but sales at
our own in-store displays, shows and stores are poor. What seems to be happening
is that the customers are spending fewer total dollars and are buying things which
are cheaper and which remind them of better times. We sell more ring styles which
were popular in the 1960's and 1970's to the late teens and early twenties group
than to their parents or anyone in between."
One way to profit from these nostalgic international
marketing Strategies is to own things (business-investments-real estate-etc.)
related to nostalgia. We'll look at another interesting aspect of human nature
and how it attracts buyers to why colonial property, nostalgia and old time values
in tomorrow's lesson.
Until then may all your nostalgic international
marketing Strategies be good.
Gary Scott
Gary and Merri Scott look for nostalgic international
marketing Strategies in native market. See why at GaryScott.com
The Gary Scott website goals are to provide
stimulating Strategies and useful resources about international business, overseas
investing and global health secrets to help you live a healthier, more affluent
and fulfilling life. As part of this process we offer links to our friends and
readers and sources of information around the world.
This message's link for nostalgic international
marketing Strategies is NostalgiaCentral.com
The picture above is from NostalgiaCentral.com
This site shows the power of nostalgic international
marketing Strategies as it offers more than 41,000 original items for sale from
current-release theatrical movie posters to lobby cards from the silent era—and
just about everything in between.
For more about Gary Scott go to GaryScott.com |
