| A Free Mini
Course on International Marketing Sales Strategies
By
Gary Scott
Lesson Four
International Marketing Ideas on Loss
International marketing strategies on loss are
important because an interesting aspect of human nature is that people want what
they perceive they no longer have. The want what they feel they have lost.
This is the fourth lesson in the Gary Scott
mini course on international marketing strategies an it shows why the perception
of loss can add extra oomph in your investing and business. If you have not read
Lessons #1-3, use the arrows at the top of the page to scroll back.
This knowledge can help you improve your international
marketing strategies. I have started a business, www.blueridgecrafts.com
so this course is not just theory, but shows how a business is actually using
them now.
Think about what people want that they no longer
have.
International Marketing Strategies on Loss of
Fire
We no longer have the need to sit cozily around
a fire. When central heating became perfect, everyone suddenly wanted a fireplace.
International Marketing Strategies on Loss of
Nature
We no longer need to go into the woods. Once
the road systems in America became perfected so you can drive anywhere on perfectly
smooth paved roads, the four wheel drive off-road SUV became the most purchased
car in the country.
International Marketing Ideas on Loss of Family
In the western world, families aren't together
so much any more. As families become less united, more moms work, more children
become latch key kids and more parents have to travel and be away from home on
business. The family room has become one of the most important rooms for selling
new houses. Parents need this to show their love of family since they cannot do
so in the traditional way.
Look how I use this fact in marketing handcrafted
wooden wagons at Blue-ridge-crafts.com
My reckoning is that people hate to see children
lose their innocence to the modern, fast paced world and they will want their
children (that is my grandson in the picture) and grandkids to have things that
reflect what they no longer have, old fashioned values in their toys.
The next lesson look at art and how nostalgia
and old time values affect international marketing strategies in this sector.
Gary
The Gary Scott website goals are to provide
stimulating ideas and useful resources about international business, overseas
investing and global health secrets to help you live a healthier, more affluent
and fulfilling life. As part of this process we offer links to our friends and
readers and sources of information around the world.
This message's link for international marketing
ideas on loss is aarp.org/life/griefandloss/
AARP offers a variety of publications that were developed especially for adults,
their families, friends and others to help them cope with loss.
The photo above is from PetLoss.com
which shows another way that loss impacts international marketing ideas.
For more about Gary Scott go to GaryScott.com
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