| A Free Mini
Course on International Marketing Sales Strategies
By
Gary Scott
Lesson Six
International Marketing Strategies in Adventure
This lesson shows how adventure can create international
marketing ideas
This is the sixth lesson in this free Gary Scott
mini course on international marketing strategies. This knowledge can help you
improve your international marketing ideas that affect your business and investing.
This course is not just theory, but shows how business is actually using these
international marketing strategies now. If you have not read lessons one through
five, use the arrows to back track.
Technological eras and the nature of man will
expand markets in adventure as well as nostalgia. We want what we no longer have
and our sanitized, rule bound, specialized compartmentalized lives are now pretty
safe. We want to take some risks. This is where adventure comes in.
A specific example of how adventure is sued
comes by looking at the Orvis catalogue company. Their marketing reeks of adventure
though they are mainly selling pretty mundane shirts, jackets, shoes and pants.
They have been selling sports clothing and equipment for over 100 years and will
stay in business because their catalogues remain so attuned to the times.
One recent catalogue seemed more like an adventure
travel book than a clothing catalogue. It featured five pictorial themes,
"The Serengeti Safari, Walking with the
Masai"
"Amazonia, Cruise the Amazon and Rio Negro"
"The American West"
"A Celtic Journey"
"Gulf Coast the Bird's Eye View".
Pictures included scenery, wildlife, rugged
outdoor type people, (a cowboy, African photographer, fly fishing guide, two authors
of outdoor books and a tug boat Captain) and was written so well that the readers
were easily caught up in the stories. The whole package kept one reading. This
catalogue showed international marketing strategies in nature at their best.
Plus of course there were numerous mentions
that Orvis is committed to conservation and gives 5% of its pre-tax profit for
the conservation of critical fish and wildlife habitat (which sells to the convictions
market). Get an Orvis catalogue and use it as a bellwether to gauge the marketing
acumen of any business you have or company you might be considering for an investment.
Orvis: Historic Route 7A. Manchester Vt 05254,
Tel: 1-800-548-9548 or Orvis.com
Along with adventure there is a growing market
for inner peace. Today's society may be safe physically but it is loaded with
mental stress.
International Marketing Strategies in Adventure
Use Yoga
A perfect example of how adventure plays into
the marketplace is typified in a recent USA Today article entitled "Rafting the
stretches boundaries". The article is accompanied by a woman doing yoga on a cliff
deep in the woods overlooking a rushing rapids. The article tells how yoga-whitewater
rafting tours are becoming a rage. Six companies now offer yoga-themed trips in
terrain as diverse as the Sawtooth Mountains of Idaho to the tropical highlands
of Fiji.
Old time values, nostalgia, adventure and inner
peace. They are related and international marketing ideas that use adventure sells.
Look for businesses and investments that are
in tune and use international marketing ideas in adventure.
Next lesson looks at how markets for inner peace
may grow.
Gary
The Gary Scott website goals are to provide
stimulating ideas and useful resources about international business, overseas
investing and global health secrets to help you live a healthier, more affluent
and fulfilling life. As part of this process we offer links to our friends and
readers and sources of information around the world.
This message's link for adventure international
marketing ideas is Extremetourist.com
This is Australia's largest online magazine
and web community devoted to the active, adventurous and independent traveler
The photo of Victoria Falls above is from Safpar.com/guide.htm
an adventure website
Read more at GaryScott.com
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