See an alternative investment or business idea at Ecuador Organic Gardening.

This site have focuses on success guidelines for business and investing. Few activities are as important to successful investing and business as spotting good trends. Ethical Cultural Creatives create ethical alternative investment business ideas and are one of the biggest trends we may ever see.

This lesson entitled Alternative Investment Business Ideas highlights why understanding Ethical Cultural Creatives (who by the way we call Dragonflies) is so vital to our economic success.

This is the fifth of six lessons. You can use the arrows at the top of this lesson to read part one, two, three and four of this series, which introduces the Book Cultural Creatives by Paul Ray PH.D, Sherry Anderson PH.D. and tells who Ethical Cultural Creatives are.

Previous lessons introduced alternative investment business ideas for the three subcultures (Moderns, Traditionals and Cultural Creatives), who they are and what each likes. Then the fourth message reviewed the Ethical Cultural Creatives and ended with:

“Wow. This is important stuff, especially if you are trying to sell books or reports or courses. Frankly we could quit this lesson now. You could go get the book, the Cultural Creatives by Paul H. Ray PH.D. and Sherry Ruth Anderson PH.D, read it and probably be ahead.

But…I am on a roll here with a story to tell. We have left the house unsold and you don’t know my mistakes yet (or the solutions). So perhaps my editor (she won’t want to bore you) and publisher (every page printed costs additional bucks) will let this lesson drag on.”

We continue with Alternative Investment Business Ideas Here

You need to know what happens when a publisher who is marketing to Moderns and Traditionals shifts focus and aims directly at Ethical Cultural Creatives! The book won’t tell you that. (read it anyway).

Back to the house for sale. There we were. We had sold our Dominican condo and the North Carolina cabin. we had our house in Naples for sale and we were changing our entire way of life. Still we did not know why. Nothing happened in Naples. The house just sat there for sale and would not move. In an Ethical Cultural Creatives way of thinking this was probably because we had not yet made the commitment. Or we could believe that the house protected us until we found the next place to go or whatever. That’s a silly thought, but I believe it. Darn it, we had been nice to that house!

Good thing to, because we did not have a new place to go.

Our business was changing though. We wanted a new way of life as well as a new home and we got it. We wanted to do less office and telephone work so we could focus on more research and writing. We liked this best and we were following the Golden Rule of Simplicity I so often promote, “Do what you love”.

We decided to accomplish this change by expanding our market through strategic ventures. We had good contacts in the publishing field so we would give up part of our profit and let others publish for us. (This course is an example of this very plan. I used to publish it myself). The idea was we would make less per publication but achieve higher sales and enjoy the process more.

Plus I had a compelling urge to write some fiction. Do not ask me why? I created all types of logical reasons, to justify myself, but all I can honestly say is I just wanted to.

I started writing the 65th Octave, as a spiritual economic thriller. The excuse I used for doing this was I wanted to reach a larger audience that had an interest in my now expanded areas of focus. I had expanded from international investing to alternative investment, having fun in business and alternative health. The novel was definitely about spirituality and changes in mentality. The book was aimed at the CCs and reflected what I was feeling. I just did not know this.

I still did not know why I had even made this expansion or that there were Moderns, Traditionals or Ethical Cultural Creatives.

I just stuck to that Golden Rule, writing about and doing what I loved and what interested me. This was all based on the assumption that my readers would be interested as well.

Wrong. Wrong. Wrong. The Golden Rule of Simplicity says your wants, needs and desires represent a market. You can use these emotions as a key to unlock that market. The rule does not say when your wants, needs and desires change that the wants needs and desires of the market where you have been change as well.

Major Alternative Investment Business Ideas Lesson

Read this carefully. If you use the Golden Rule of Simplicity and your wants, needs, and desires change, so too does your market!

There I was cranking out the novel thinking that all my readers would love the darn thing. My business plan counted all those readers as buyers plus sales through bookstores and Amazon.com.

This would shift the desires of my existing readers and open a whole new market who would also love my international investing stuff. Right? Nope. Wrong on two counts.

The reality? 74% of my existing international investing readers would not be interested in the book and many of my new readers would have an interest in health or spirituality but would not give a toss about international investing. But we did not know!

We set up PR and focused on doing FREE radio interviews and book signings across the country. We were going to get even richer. There was only one snag. The plan did not work.

Financial success was modest. Experiential profits were huge.

Nobody explained before writing the book that fiction is the hardest medium to sell. I know this now. Nobody told me that the publisher would probably not do a darn thing. I know this now. Nobody told me about Moderns, Traditionals and Ethical Cultural Creatives. I did not focus correctly.

I wrote the book. I found a publisher who printed it. He gave it to a distributor and we did our book signings and had lots of radio interviews and only sold about a thousand books. The low sales was because our focus was wrong. Many of the radio shows for example were on Fundamental Christian radio.

This market was as Traditional as you can get. Many others were money shows, which were very Modern. The interviews were great. We sold books, but the book sales did not move readers along to the next sale.

Let’s do the math. The book sold for $19.95. My royalty (had I been paid by the publisher) would have been about $1 a book. You can only do a little to sell a lot with numbers like this if the book is not creating future sales.

Then I had some good luck. The publisher went out of business and I never received a penny of the royalties I was owed. This was good because I got the book back and had to sell it myself. Then I began to figure out what was happening.

Alternative Investment Business Ideas Point

I readjusted my focus and unintentionally began to sell the book to Ethical Cultural Creatives. Then my business plan began to work. First, the math changed a lot. I sold several thousand books myself through the internet. I kept the whole $19.95. See the difference?

With a publisher, I had to go do book signings (at my expense), radio shows etc. and made $1,000 per thousand books sold. Now I made $19,950 per thousands. I like the new numbers!

And because I was selling in the right market, these readers started to buy other courses and come to seminars at the farm.

Speaking of the farm, I have moved ahead of myself. Back to the house in Naples. While all these events were taking place we started traveling to Ecuador and found a hacienda we loved and bought it. We finally found a farm (Merrily Farms-see www.littlehorsecreek.com) and bought it.

Now the house could sell and it did almost immediately at a record high for the area we had lived in. When you’re hot, you’re hot. We sold everything, books, clothes, dishes, the Rolls, the sports car, the lot.

There was still a problem. Neither the farm nor the hacienda had a house in which we could live. We moved into a tent. Does this seem strange, moving from a 5,000+ square foot, seven bedroom house into an 80 square foot COLEMAN tent? Merri and I felt strangely proud. We still did not understand why. Our alternative investment business ideas were still not clearly formed.

This is when 74% of our friends and family probably began checking to see they could have us certified. We began fixing an old Johnny Appleseed farm house and I continued to write what I am sure many readers said were, “strange things.”

On completion of the farmhouse we proudly moved in and invited friends. Some came, were polite and never returned. Others had an even bigger reaction. One gal drove a 918 miles, saw the house, turned around and drove back. She did not even stop to say “hi”. She later confessed being so embarrassed (go figure) she could not come in. “Gary & Merri would never live in a place like that,” she told a friend. She had a real identity problem. She later explained (when she sold her place in Florida and also moved to North Carolina) that we had changed so much it frightened her because inside she knew she had to make these changes as well). She did.

Readers kept fleeing like rabbits chased by hounds (our pumpkin patch hound Ma was another odd acquisition who came along at this time). Still we did not understand the alternative investment business ideas that were running through our heads and hearts.

Fortunately money was not so important. Our kids had now finished higher education and were productive and on their own. We never did spend lavishly anyway. I have since learned (from the book) that voluntary downsizing is a very Ethical Cultural Creatives trait.

In fact we were proud of our reduced lifestyle. I even sent my readers an article titled, “The Benefits of Trading a Rolls Royce for a Beat Up 87 Ford” This was a classic Ethical Cultural Creatives move. More Modern readers fled. But that was okay. We now had growing numbers of Ethical Cultural Creatives signing on!

Plus publishing is such a profitable business that even in a greatly diminished state we still made tons more than we spent. I would have felt better about this reduction however if I had understood what was happening.

Yet I believed and stuck with the Golden Rule of Simplicity through all this.

Today as this course is updated, we are about to finish our new, dream house at the farm. Moderns won’t understand why it is so small (just 3,000 square feet).

Some Traditionals won’t like some of the architectural principles used. For example the 30 by 50 foot measurements (according to the Bruce Rawles website on sacred geometry) represents a 1 to 1.6 ratio sacred geometry ratio called the golden ratio or golden mean. This is a fundamental measure that seems to crop up almost everywhere, including in crops.

The actual golden ratio is about 1.618033988749894848204586834365638117720309180, but I did not think I could explain this to our carpenters so 1 to 1.6 was close enough.

Some believe the golden ratio is the unique ratio that symbolically links each new generation to its ancestors, preserving the continuity of relationship as the means for retracing its lineage.

This was discovered by Fibonacci and the ratios appear in the ratio of the number of spiral arms in daisies, in the chronology of rabbit populations, in the sequence of leaf patterns as they twist around a branch, and a myriad of places in nature where self-generating patterns are in effect.

Leonardo da Vinci used the Golden Ratio in his painting of The Last Supper in both the overall composition (three vertical Golden Rectangles, and a decagon (which contains the golden ratio) for alignment of the central figure of Jesus. Perhaps he was the first of the original Ethical Cultural Creatives.

The outline of the Parthenon at the Acropolis near Athens, Greece is enclosed by a Golden Rectangle by design.)

So how can our house miss? 26% of you understand. This is how alternative investment business ideas grow.

Plus we would have a hard time explaining to Traditionals why we have an east facing entrance and the huge silent room in the middle of the house that represents the silence within our soul. These ideas are based on the science of Sthapatya from India. The idea is that buildings are coherence generators, tuning the occupants to the laws of the universe and increasing health, wealth and spiritual well being. Buildings are viewed as living organisms, like the human nervous system, and are designed in “harmonic resonance” with the underlying energy structure of the universe.

I will not even go into why the house is colored golden orange.

This will all be a tough sell to Traditionals, but some of these principles can be found within the architecture of Angkhor Watt in Cambodia, the Pyramids and Sphinx in Egypt, the temples of ancient Greece, St. Peter’s Church in the Vatican, as well as some towns and castles in Slavic countries.

Alternative Investment Business Ideas Key

So it goes in our home. 74% or so of the population will think we are nuts. This is okay, if from a business point of view, we understand who we are and why we feel this way and why we love the place. This is the key to forming alternative investment business ideas.

I hope you also understand why CCs love the place, especially when they see that we have our own hydro power.

If you understand, (especially if you are a Modern or Traditional) the lesson was a success. You will be looking through your eyes and heart to know yourself and you will be understanding (your and other) markets.

That’s a key to success in business. Know who you are in business for. Know why you are in business. If you then get the finances right, you cannot miss.

Alternative Investment Business Ideas Success Guideline

The important point to notice in this story is that Merri and I followed our hearts, our wants, needs and desires. Our minds did not know where we were going. We got there anyhow!

Following our hearts finally brought us to the ezine business that is our main focus now.

Business has just been getting better and better as we have learned where our focus belongs at this time.

The next and final lesson reviews all this and looks at the big picture for having successful alternative investment business ideas. Until then, good everything!

Gary

P.S. For details on our courses about how to succeed in business that we conduct at our farm go to GaryScott.com

Gary & Merri Scott have green investments in their North Carolina Farm (Merrily Farms) and Ecuador Plantation (Rosaspamba) shown below:

“Merrily Farms in the Fall”

“Rosaspamba’s Virgin Rain Forest”

Alternative Investment Business Ideas