By
Gary Scott
Spotting Trends and Cultural
Creatives Part VI
This site focuses on success
guidelines for business and how to enjoy ethical business market growth. Nothing
is as important to successful investing and business as spotting good markets
and Ethical Cultural Creatives are one of the biggest fastest growing markets
we may ever see. This group of dedicated consumers can provide excellent ethical
business market growth
This is the six and last lesson
entitled Ethical Business Market Growth in a series that unveils ideas on how
to tap the Ethical Cultural Creates market. This lesson highlights why understanding
Ethical Cultural Creatives (who by the way we call Dragonflies) is so vital to
ethical business market growth.
To earn more on ethical business
market growth read part one, two, three, four and five of this series, which introduces
the Book Cultural Creatives by Paul Ray PH.D, Sherry Anderson PH.D. and tells
who Cultural Creatives are. Use the arrows at the top or bottom of this lesson
to read the last five messages.
The last installments have introduced
three subcultures (Moderns, Traditionals and Cultural Creatives), who they are
and the publishing errors I made learning about the markets. We continue:
Ethical Business Market Growth
Big Picture
Here is the big picture about
ethical business market growth. Back in the 1960s, I stumbled across the idea
of international investing at an early age by sheer dumb luck. This stuck with
me because of who I was. In demographic terms I already had a bit of Ethical Cultural
Creatives within (my love of new and exotic places). My wanderlust was correctly
timed for the market place just then. I did what I loved for years. The going
was tough to begin. I was early in the market. Yet international investing just
happened to appeal to all three subcultures. The Moderns loved the money. The
Traditionals wanted to put their money offshore to avoid paying tax to an immoral
government. The Ethical Cultural Creatives were out there with me having an adventure
and hopefully doing something good for humanitarian reasons at the same time.
Business just became better and better. We made a lot of money. We shifted orientation
towards ethical business market growth, but did not know it.
Then the markets changed. So
did Merri and I. International investing lost a lot of its uniqueness and we moved
beyond just money to write about alternative health, ethical investing and such.
In the process we lost touch with both the Moderns and the Traditionals. I lost
focus with 74% of my readership!
Ethical Cultural Creatives Readers
brought Ethical Business Market Growth
Fortunately we had enough Ethical
Cultural Creatives readers so progress continued as we learned. Finally one of
those readers was kind enough to send me the book.
Had I known about Ethical Cultural
Creatives from the time we began to shift, there would have been a lot that could
have been done. Reports and courses could have been segmented for each market.
We could have marketed differently (we would have) to our Traditionals and Modern
readers. Plus I now see that a lot of what I wrote was aimed at converting Moderns
and Traditionals to become Ethical Cultural Creatives. This was not my purpose.
I was just grappling with what I felt.
This lesson ends by pointing
out that there are three subcultures in the Western world. Know them. Know which
you are and know which you are marketing to.
Ethical Business Market Growth
Golden rule
The Golden Rule of Business works!
Follow your heart (with the priviso know your market).
Life and markets change. Give
yourself a break and go with the flow. This is an Ethical Cultural Creatives thing
but it will make your publishing more enjoyable if you do. Life will be more fun.
Finally I invite you to come
out to a course at the farm. We have fresh air, clean spring fed water, peace
and quiet and we share a lot about how to have health, how to do business and
how to invest. I know that at least 26% of you will if you can.
Until then, good everything!
Gary
P.S. For details on our courses
about how to succeed in business that we conduct at our farm go to GaryScott.com.
Gary & Merri Scott have
green investments in their North Carolina Farm (Merrily Farms) and Ecuador Plantation
(Rosaspamba) shown below:
"Merrily
Farms in the Fall"
"Rosaspamba's
Virgin Rain Forest" |
