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This site focused on success
guidelines for business. Spotting broad business trends is one these success guidelines.
Nothing is as important to successful investing and business as spotting good
trends. Now Ethical Cultural Creatives are one of the biggest trends we may ever
see in business and this series of six lessons explains why. If you have not read
the first lesson you may wish to use the arrow above to read it before competing
this lesson on ethical cultural creatives.
This lesson highlights why understanding
Ethical Cultural Creatives (who by the way we call Dragonflies) is so vital to
our economic success.
How Ethical Cultural Creatives
Began
You can read in the first lesson
how Merri and I realized at Victoria airport that we needed to sell the home we
loved, even though we did not have to.
Here the text continues:
There was one other little problem.
We had nowhere to go. What would we do? Live in a tent (don't laugh-you will see
this is exactly what we ended up doing). I should have asked this question before
I scratched that darn itch in Victoria at the airport. I'll explain why in a moment,
because it has a lot to do with the novel and your publishing success.
First the demographics relating
to ethical cultural creatives. May I now introduce the book The Cultural Creatives
written by Paul H. Ray PH.D. and Sherry Ruth Anderson PH.D.
Dr. Ray ran a company called
American LIVES Inc. for 13 years and in this process discovered ethical cultural
creatives. During that time he accumulated over 100,000 responses to questionnaires
and hundreds of focus groups. (I am impressed.) The demographic information from
those responses suggests that a new subculture of ethical cultural creatives has
been emerging in America since the 60s. This group now represents 26% of the adult
population (50 million people) and divides the nation into three demographic subgroups,
the Moderns (49.8% of the population), the Traditionals (23.2%) and the Cultural
Creatives (CC), 26%).
Some interesting points made
in the book about ethical cultural creatives are:
The Moderns rule. They are the
establishment.
The Traditionals are dying off.
The Ethical Cultural Creatives
are creating a new culture in America.
Each of the three subcultures
has a pretty fair disdain for the thinking of the others. (Hence the potential
for discomfort by Moderns and Traditions as this lesson is written from an Ethical
Cultural Creatives point of view).
Some Ethical Cultural Creatives
had problems (not religious though) in Sunday School. They like to see the big
picture and understand. Ethical Cultural Creatives ask questions. Ask my mom,
who was a Sunday school teacher. She told me when I was removed from Sunday school.
"These are not good questions to ask."
Back to my novel and the Victoria,
Canada Airport introduced last lesson. This airport had one of the lousiest cafeterias
in the world. I will never forget the incredibly 50s sandwich (perhaps that was
when it was prepared). Wonder bread and sliced something, I think they called
it a MEAT FOOD (with very little, very limp lettuce and cold, rancid butter).
I had little enthusiasm as I unwrapped it, but even less enthusiasm for the conversation
I was about to begin.
Merri loved our house and Naples.
These were her roots for thirty years and I was about to ask her to rip them out.
She really loved the place. "More than me", I wondered. Yet the itch
was growing. I had to begin!
"Merri", I said, "I
am going to say something and if you do not agree, let's forget we even started
the conversation." I was creating lots of back doors for a quick exit on
this one.
"You think we should sell
our house and move, don't you", she said. "I have been feeling the same
way and agree. Let's do it!"
Talk about drop jaw! I was so
astounded that I could not talk. My face was so frozen I could not even think
about eating that sandwich (this was not a bad thing). I had never even hinted
this subject to that moment. So much for spending every night with a woman for
20 years. Or perhaps I talk in my sleep? By the way 60% of the Ethical Cultural
Creatives (CCs) are women and these shifts are taking place because they are especially
intuitive.
The fact that we both arrived
in Victoria with the same thinking, at the same time and totally agreed to something
that was totally outlandish and illogical should have been the next clue. But
again I remind you we were not looking. We had no idea that anything was happening
at all. Besides we could never have figured this out.
Back to quote the book for just
one moment to explain. "They (CCs) would agree with educator Jean Houston,
one of the early Ethical Cultural Creatives that 'the world is too complex for
linear analytic thinking now. To be smart in the global village means thinking
with your stomach, thinking rhythmically, thinking organically, thinking in terms
of yourself as an interwoven piece of nature". In other words intuitive is
important. Business Owners-to-be, remember this!
Back to the airport. There I
was happy that the sandwich had been so foul. If it had been good, I would have
had a mouth full and might have choked. I was so surprised but darn happy that
this conversation (or lack thereof) had gone so well.
"Well, that's settled,"
I happily thought, "a 30 second conversation in which we carefully thought
through the fact that we are about to uproot what seems, the very essence of our
lives, abandon our family, friends, home, career, just about everything. Glad
we spent plenty of time on that!"
Over the days, weeks and months
that followed, we created a plan. Life was different now evidenced in part by
the For Sale sign at the front of the house.
In retrospect these changes had
been gradually evolving. For instance along the way, circumstances had led Merri
and me to learn to meditate. This changed our lives dramatically (for the good).
I started talking about how to meditate to be a better investor at my international
investing seminars many years ago. Whoa! What a fuss. A lot of my loyal readers
did not like this at all (now I understand why this was about 74% of them). They
were like rats jumping a sinking ship. Attendance fell.
I thought this was because the
stock market was bad. Now I know better. These readers I saw running out the back
door (some times literally) were strong Moderns and Traditionals who did not like
the Ethical Cultural Creatives that was beginning to show through the balanced
Modern-Traditional veneer.
Next lesson can be reached though
the arrows below.
Until then good business and
investing,
Gary
P.S. For details on our courses
about how to succeed in business that we conduct at our farm go to GaryScott.com
Gary & Merri Scott have
green investments in their North Carolina Farm (Merrily Farms) and Ecuador Plantation
(Rosaspamba) shown below:
"Merrily
Farms in the Fall"
"Rosaspamba's
Virgin Rain Forest" |
