Lesson 5
- How to Raise Money Abroad
by Gary Scott
Investment capital and how to build it is every
business person's concern. Last lesson looked at the ten times theory and outlined
how important having a good business plan can be. This lesson looks at how to
develop that plan.
Whether selling private investors on the idea
of buying a product, making a loan or an investment, it is important to sell the
sizzle as well as the steak. Bankers and lending institutions tend to look harder
at numbers.
These same numbers may well put private investors
to sleep. A banker is in the business of making loans, and has a general idea
of what he or she is looking for when your loan application is reviewed.
Private investors however are less likely to
know what they are looking for. Your presentation has a better chance of convincing
private investors of investing (or lending). So one should think in terms of arousing
the investors' emotions in the presentation as well as supporting your story with
the facts and numbers.
Your presentation must overcome his fear of
losing his money and excite investors to a point that they will take a risk with
you.
Here are some of the facts and information that
your lender or investor will want to know:
#1 What kind of deal is the money going to
be put in and why is this deal exciting and profitable?
#2 Who are you and what kind of background
do you have and who are the other people involved? What special attributes do
you (and they) have that will help assure that the deal will be safe and or profitable
or both?
#3 What kind of security is available if the
deal goes sour to assure that the investors will get some or all their money back?
#4 What special benefits are available?
#5 What is the catch?
Next lesson, #6 studies these points more deeply.
Until then, may all your business, everywhere, be good! Lesson
6
You can increase profits, enhance security
and have extra tax and asset protection. Turn your passions into profit. Start
your own international business now! Learn how to raise money abroad.
Find out more about our complete course
International Business Made EZ at Garyascott.com
Gary
Sometimes
one picture is worth a thousand words
Global Business expands your horizons
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